our approaches we use a range of advanced analytics to help inform marketing decisions
econometric modeling
regression analysis to quantify how and when key drivers impact business performance
a/b or test/control
design and evaluation of media tests to identify impact of specific actions
adsight creative
identify the elements featured in your ads that drive the strongest response from users
customer analytics
quantify what makes customers more likely to convert, have higher LTV or churn less
tracking & reporting
track your media investment and automate reporting
monetization-adjusted media buying
align media execution to the monetization or profit differences in your business
external factor bidding
identify the external factors that impact media performance and how to respond
brand tracking & survey development
field surveys to understand consumer perceptions & likely response
digital channel optimization
optimizing budget allocation across and within your digital media channels